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Apple® in Second Life®? Ain’t Happenin’
I first reported that MACNN found a patent filing by Apple Computer that makes it clear (even though only speculation at this point,) they are jumping into a virtual world. And now CNET has picked-up the story.
“A patent filing by Apple is prompting speculation that the Mac and iPod maker could be getting ready to open up Apple stores in the virtual realm–perhaps in Second Life”
Yes – it’s a fun thought and there already are fan sites within Second Life (SL) dedicated to Apple and it’s products. Though, those are purely in homage to apple, not necessarily sanctioned or endorsed by Apple. So, along comes this patent filing by Apple, clearly describing a ‘virtual atmosphere’ – of course, many assume the atmosphere will be within Linden Lab’s Second Life.
Yes, the thought is intriguing and it would be exciting (I use both platforms and personally find Apple product to be far more pleasurable to use.)
However, I seriously can’t imagine Apple jumping into SL. The experience of SL is everything Apple loathes. Think about it. If you are even vaguely familiar about Apple and their products, it’s all about user experience. And that experience must leave you breathless and with a huge smile on your face as you experience it.
More on Trademarks >> Still Bogus
This is the last posting on SL Review. It is copied here to maintain continuity from that blog to this one. All postings and archives also have been copied from there to here.
Welcome to Virtual World Review.
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Laurap Linden finally made another SL blog posting on the trademarks issue. It is a consoderably better post with far more detail than the previous efforts. Unfortunately, trademark law is really complicated and a lot of what the law actually allows – for the trademark owner and for the average witness – to be rather relative.
My own gripe is still with the whole idea that Linden Lab, hell, then anyone can make claim to a trademark consisting of two letters of the alphabet – neither being a vowel, hence not even an acronym. And I really don’t care what the context is.
7. Does Linden Lab have exclusive rights in the letters “SL” combined? Is any use of “SL” in a product or service name, business or organization name, or domain name going to be a trademark issue?Yes, we have trademark rights in “SL” in connection with our virtual world goods and services. Any use of “SL” cannot infringe or dilute our trademark. Uses in brand names that are likely to present trademark issues include (but aren’t limited to) those where “SL” refers to “Second Life” and the use doesn’t comply with our license to use “SL”, and those uses for or related to virtual world goods or services.
