I first reported that MACNN found a patent filing by Apple Computer that makes it clear (even though only speculation at this point,) they are jumping into a virtual world. And now CNET has picked-up the story.
“A patent filing by Apple is prompting speculation that the Mac and iPod maker could be getting ready to open up Apple stores in the virtual realm–perhaps in Second Life”
Yes – it’s a fun thought and there already are fan sites within Second Life (SL) dedicated to Apple and it’s products. Though, those are purely in homage to apple, not necessarily sanctioned or endorsed by Apple. So, along comes this patent filing by Apple, clearly describing a ‘virtual atmosphere’ – of course, many assume the atmosphere will be within Linden Lab’s Second Life.
Yes, the thought is intriguing and it would be exciting (I use both platforms and personally find Apple product to be far more pleasurable to use.)
However, I seriously can’t imagine Apple jumping into SL. The experience of SL is everything Apple loathes. Think about it. If you are even vaguely familiar about Apple and their products, it’s all about user experience. And that experience must leave you breathless and with a huge smile on your face as you experience it.
The Second Life Viewer is horrible. The learning curve is way too steep for Apple tastes and the grid isn’t nearly as stable as it must be before you ever find a genuine Apple store in world. It just won’t happen.
So, I suspect Apple is creating their own virtual world. Something they can have full control of. because if they can have full control of the world and how it operates, they can control the user experience.
People have been looking for a “decent” alternative to Second Life for a long time. Will the Apple virtual world be the answer? There is no doubt in my mind that the uninhibited activities found in SL won’t be allowed or even possible in Apple’s world.
But, with Apple’s record of wowing people with their designs and ease-of-use… and quality, I have no doubt if anyone can pull-off a replacement, Apple can do it.
of course, it could be they only seek to build a “virtual storefront”.
/me chuckles heartily
What do you think?
