Archive for December, 2007

Virtual World Marketing Gets Reality Check in 2007 – ClickZ

{ December 27, 2007 @ 7:07 am } · { In the News, Opinion }
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Is Sl finally going to stabalize in the public eye? Perhaps. it is, after all, the advertisers and marketers that get the news out. SL was the darling of the world at the edn of 2006 through mid ‘07. Then a huge backlash whipped through. But now, are the media waters finally starting to calm down and the storm blow-over?

It looks like it. And as the virtual world marketers finally get their reality check, it seems they will finally start stepping back and evaluating when, what and how to approach virtual world marketing. A great article over at ClickZ:

Virtual World Marketing Gets Reality Check in 2007
“2007, especially early 2007, was the year of Second Life,” said Greg Verdino, chief strategy officer for Crayon, a marketing consultancy. “Late ‘06 through ‘07 was this interesting virtual world rollercoaster ride, where coming into ‘07 everybody thought they had to be in Second Life, and they didn’t know why.”

Simcity Societies The Answer to SL?

{ December 27, 2007 @ 6:54 am } · { In the News, Miscellaneous }
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So Simcity is coming to MMORPG status.

Though the rev iew of it mentions Secondlife, it sounds like a kiddie game. Well, not much for the entertainment of adults. Might be interesting if you’re still a huge Simcity fan. I’ve personally always loved the game. Not too sure how this one will play out though.

But one thing’s for certain: MMORPG and PVW’s are here to stay and the competition is only going to heat up. An alternative, likewise competitor to Second Life is in the wings, somewhere, being worked on right now, I’m sure.

Review: Simcity Societies simulation game
The new edition, Simcity Societies, takes things in a different direction. Essentially, its the games answer to virtual worlds such as Second Life.

The Year in Poker: Poker News

{ December 24, 2007 @ 10:09 am } · { In the News }
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 So it seems the gambling fiasco of Second Life is still making news. It turns out that the magazine “Poker News” has created a short list of the most significant ‘poker news events’ of 2007. Second Life, run by “New Jersey-based Linden Labs” (rather than San Francisco-based Linen Lab) made the list.

Okay.

Wow.

The Year in Poker: April, 2007 | Poker News
Online Second Life Universe in Online-Gambling Difficulties — New Jersey-based Linden Labs had created an Internet sensation with its Second Life online universe, where millions of member players enjoyed virtual existences paid for with very real money. Trouble arose when the U.S. government caught wind that virtual casinos were part of the Second Life universe, and while the Linden Dollars used were also virtual, they could be exchanged elsewhere for very real dollars. Over the next three months, Linden Labs excised all gambling from the Second Life online world, leaving it as a somewhat sanitized emulation of real life, at that.

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